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Ask Kate: I want to sell my wedding dress

October 11, 2012

Kate Thompson has been offering heart-felt advice and sparklingly different wedding inspiration for ten years. She is married with two children, and often features in the national press. With her warm and caring nature and off-beat sense of humour, she'll answer every question with knowledgable insight and understanding to help and inspire or simply restore your peace of mind.


I’m finding it hard to sell my wedding dress I wore in June. I have it listed on every free site I  can think of: Confetti’s Wedding Gowns For Sale forum,  Preloved, Vivastreet, Gumtree, Bridetobride etc. What else can you suggest to get a sale?




I think you should consider the advert title, wording and photos you have used. It might be that brides-to-be are seeing your advert but it’s either not giving them enough information or it is just not appealing for some reason. I would suggest you try changing the wording of your advert so that it has the designer/shop the dress is from, the size, the fact that it has been dry-cleaned and photos of it in action from your wedding day as opposed to just a photo of it hanging in your wardrobe. The title itself should be descriptive – for instance ‘Gorgeous nearly new ivory strapless Maggie Sottero wedding dress, size 12 with beading to bodice’.  Photos featuring the front, back and a close up of the dress will always be more appealing than adverts with just one image. Perhaps reassure potential buyers that your dress is from a pet-free, smoke-free, toddler-with-felt-tip pen-free home! You could also state that anyone interested is welcome to view it and try it on before committing to buy. Your price should be reflective of the fact that it is second-hand and should therefore be around half the price of what you paid for it. Though it is up to you how much you ask, you are more likely to sell it if it is substantially under its original price. Compare your advert and price with other similar second-hand gowns to see what you’re up against and if all else fails try changing your advert title to something along the lines of ‘Stunning must-have wedding dress!’  If it still doesn’t sell then it may be worth trying eBay too as, even though it will cost you a small amount to advertise and sell, they have such a massive market that it can be well worth it. I hope that helps!

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