Latest floral styles: Choosing

Written by    Last updated: September 19, 2006

How well do you get on with the senior florist? Basically you need to talk to the best person the shop and find out if she is going to be organising your wedding on the day. So how do you choose a good florist? 

Bridal Bouquet

What other work have they done

Look at photographs of their work (make sure the photographs haven’t just been cut out of magazines) and have they got any references you can check? They may have been referred by your venue, caterer or Church so ask if you can go along to a wedding in which they’re involved in ‐ just for a few minutes before all of the guests arrive ‐ and have a look at the impact they achieve.

Their interest

Are they interested in getting to know you or are they merely expecting to order take? There is a big difference. My background is design and I don’t produce any of the flower displays that Lavender Green create. My expertise is to get to know the Bride and listen to the key words she uses to best describe the feel and effect she wishes to create. Some Brides say SOFT, ROMANTIC, others MINIMAL, SIMPLE, MODERN, STRUCTURED and it is important to interpret what is being said and not to package the Bride into a design that is easy for the florist to produce but that might not be quite right ‐ so is the florist looking at you as an individual and actually listening to what is being said?

Examples and sketches

Can the florist show you examples of what she suggests or a sketch? It is really important for you that you get designs that are the right size for you as it is very different designing for a Bride who is a size 8 and 5′ high than someone who is a size 22 and 6′ tall ‐ only noting down sizes and getting the tape measure out will work!

The selection of flowers

Is there a good selection of top quality flowers in the shop and are they fresh or do they look a little tired? If the shop and it’s staff are untidy, messy and uncared for, the paperwork and flower designs are likely to be the same, leading to mistakes.


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