Wedding perfume is an important part of your big day, as Jo Malone says: “it all begins with scent”. And as scented weddings grow in popularity in 2021, we guide you through everything you need to know about wedding perfume from how to choose your wedding day perfume and how to make your wedding smell good to the best fragrances for brides and grooms.
How do I choose a wedding perfume?
You’ll have been given endless tips for wedding dress shopping and you’ve probably ticked off most of your wedding planning checklist by now but don’t forget to allow time to choose the perfect wedding day scent.
Like everything for your big day, your wedding perfume should be special, unique to you, your journey as a couple and the future steps you are about to take.
Particular smells have the ability to make you feel a certain way, they hold the ability to bring a memory back to the forefront of your mind. It has been said that the best wedding perfumes are those entirely different to anything you have worn before and should be a one-time scent for yourself that holds the power to take you back to your wedding day.
Master Perfumer at Roja Parfums explains: “The perfume a bride chooses to wear on her day needs to be a completely new discovery – something that has never been worn before and so has no relation to any memory or feeling that has gone before”.
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What is the best wedding perfume?
The best wedding perfume depends entirely on you and what you like as a bride. You also need to consider the big day itself. Is there a theme? A country wedding, or a boho beach vibe? You could match your scent to your environment, to take you back to that exact moment and wedding location whenever you spritz it in the future.
Of course, you can always stick to a timeless classic, like Chanel’s Coco Mademoiselle and Dior’s J’Adore. Or if you want a scent that no-one else has, you could also try fragrance combining – Jo Malone’s layering service enables you to mix and match two or more fragrances to find a scent unique to you.
To help you decide on your ideal bridal fragrance, we’ve rounded up the most popular wedding perfumes for brides below…
Best wedding perfumes for every bride
A pure declaration of love, this romantic floral Eau de Parfum combines some of the finest ingredients the world has to offer – think Bulgardian rose Florentine iris, Italian orange, vanilla and sandalwood. Feminine, sophisticated and seductive, this indulgent scent perfectly complements a spring wedding bouquet.
Love and beauty are the essence of Tiffany, and the Tiffany & Co. Eau de Parfum fragrance captures that essence in a bottle – a sparkling floral musk with a precious signature ingredient, the noble iris. This modern, artisanal scent, with the noble iris at its heart, is as exhilarating and inspired as love itself. You can also have this bottle with custom engraving to make it the perfect wedding day perfume.
Romantic and fiery, Coco Mademoiselle is both of those things. Characterised by its ambery fragrance and notes of vanilla and patchouli to contrast the fresh scent of citrus, Chanel has produced a scent beautifully representing romance eluding from a bride on her wedding day.
The prime time to apply your wedding perfume is after bathing or showering, as the notes unfold with the heat your body gives off. These skincare preparation tips are great to add into your pre-wedding beauty routine.
The optimum scent for the bride wanting to elude femininity. Gucci has captured notes from chypre floral, rose and osmanthus flower to create a perfume that represents the authentic woman. Expect the soft scent of flowers to greet you throughout your day, ideal for a spring or summer wedding where fresh scents work perfectly.
Adding a personalised touch with the choice to engrave the bottle is an ideal gift for the bride-to-be.
Captivating and powerful, Chypress is created by Floris, an English family ran fragrance company since 1730 and perfumer to the Queen. The fragrance is energising as it transforms from night to day. With orange flower zest that develops into a warm musk, this fragrance is perfect for autumn and winter weddings.
Another truly iconic wedding perfume, from its pretty bottle to its sweet powdery scents of peony, rose petals, and magnolia, the signature Chloé Eau de Parfum is well-suited to any bride.
“Make me a fragrance that smells like love!” says Christian Dior. And Miss Dior Eau de Parfum is exactly that – combining the beauty of a sensual Grasse Rose with the boldness of Damascus Rose, its the perfect bridal scent. The base of Rosewood and Pink Pepper notes also gives the feminine fragrance character.
Armani Si is a timeless perfume that is whole-hearted and grounded yet turns into a soft trail that lingers. Si is Italian for ‘yes’ and reveals the contemporary femininity of Giorgio Armani, the Si woman has the confidence to say yes to the values that define her life.
Circling the neck of the Armani Si bottle is a gold ring that symbolises the promise of eternity, making it the perfect wedding day perfume.
Flowerbomb is an explosive floral bouquet. A wedding bouquet of tens of cattleyas, hundreds of sambac jasmine, thousands of freesia, and millions of rose petals enriched by an addictive scent of patchouli and vanilla.
Penhaligon’s Luna perfume is a popular wedding day fragrance with brides due to fresh floral notes and elegant white bottle. This is an elegant floral fragrance for your wedding day and is not like your regular floral perfumes, as it has a subtle spicy kick to it.
Jo Malone Wedding Perfumes
You’ll notice no particular scent has been selected for Jo Malone, simply the brand itself. The ultimate wedding scent is carefully selected to perfectly complement each contributing factor.
From the bride’s perfume to the groom’s selected aftershave and the aroma of your venue, Jo Malone has everything you’ll need for a day to remember along with a tip to get you on your way.
“From the venue to the season, to the style of your dress. Planning a sun-filled celebration? Complement the weather with a delicious bite of something fruity. Escaping to the countryside? Embrace the great outdoors with a combination of blooming florals. A wintry bash is the perfect setting for something warming and mysterious.”
Matching your bridal bouquet to your selected wedding perfume ensures that the scents work effortlessly together and the scents don’t clash.