Allure Bridals Reveal Their New Madison James Wedding Dress Collection

Renowned for their stunning blend of rich fabrics like satin and lace with decadent detailing, it comes as no surprise that the wedding dresses in Allure Bridals’ new Madison James Bridal collection were met with gasps of appreciation from our editorial team. For 2022, Allure Bridals has created a perfectly balanced collection – combining timeless glamour with modern twists to appeal to all brides.

Post-lockdown, wedding traditions are seeing a Renaissance – and the bride’s dress is no exception. Your wedding should be a reflection of you, and an unconventional ‘feel-good’ wedding gown is one of the best ways to show off your unique style and personality. Whether you’re curious about teaming your wedding dress with a bridal jacket, wishing to wear a flattering silhouette that looks like it’s designed especially for you, or desire distinctive detailing, these new unexpectedly original Madison James Bridal designs by Allure Bridals have you covered.


Style: MJ803 – Loretta

Beloved by brides who are free-spirited and look beyond the expected, Madison James Bridal lends a fresh perspective to Spring 2022. Statuesque satin, fun fairy-tale tulle, and elegant lace are designed to be worn with originality in mind. Each Madison James wedding dress is designed with unexpected originality in mind to find the perfect gown to suit your bridal style.

Speaking to us about the new Madison James collection, Allure Bridals said: “We always start with classic, flattering silhouettes that make our brides the most stunning versions of themselves. Then we add some special little touches, both seen and unseen, that really create those ‘wow’ moments, making both brides and guests do a double-take.

“Madison James dresses are classic with a twist, traditional yet modern, and tried and true with unique surprises. These dresses serve as a reflection of each bride’s individuality and the importance of her being herself on her big day.”

Unexpectedly Original

Wedding dresses with sleeves will always be popular, but if you want to give the look an alternative spin, opt for the Lovee dress below, and team it with a white or ivory blazer for an edgy bridal look and to mix up your look from day to night. This dreamy Lovee dress strikes all the right notes with ethereal layered tulle, lace edging on the split and a delicate strappy bodice. This bohemian style is available in nude, ivory, and mocha.

Style: MJ814 – Lovee

Feel-Good Dresses

We are obsessed with feel-good dresses at the moment! This influential trend is going to become 2022’s leading look for brides-to-be. With the more formal vintage and Art Deco styles being in the forefront of bridal fashion for so long, brides are now embracing the relaxed and laid-back styling that bohemian feel-good dresses are renown for, whilst still remaining feminine and romantic.

The Leah dress below provides beautiful bohemian wedding dress inspiration for brides who are opting for an ethereal look and want to feel good on their big day! The Leah gown features trailing floral appliqués across its off-shoulder bodice and illusion back giving an ultra-feminine but striking bridal look.

Style: MJ809 – Leah

You can have a lace wedding dress and still put an alternative ‘feel-good’ spin on it, as demonstrated by the Leah and Libby styles with plunging necklines tastefully decorated with lace detailing. These unexpectedly original gowns feature daringly low-cut plunge necklines adorned with beautiful lace patterns.

If you love the idea of a wedding dress with plunging neckline but feel it’s a bit much for the ceremony, you can always team the dress with a lace illusion jacket or blazer to cover up and then remove later to create a more evening ‘party look’.

The detachable lace cuffs below create an off-shoulder look to Libby’s lacy A-line silhouette. The Libby dress is delicate, feminine and its organic pattern ties in with the natural, floral elements that capture the unexpectedly original bohemian vibe.

Style: MJ802 – Libby

We are in love with the delicate detachable lace illusion cuffs of style MJ802 – a great option for brides who love the strapless look but don’t want completely bare arms. The main feature for most of the gowns in this season’s collection are the deep plunges and modern illusions embellished in lace.

Traditional Yet Modern

While we always appreciate an impeccable classic gown, bridal designers are having fun creating one-of-a-kind wedding dresses for brides who love to stand out from the crowd and this Larissa dress below does just that.

Classic in silhouette and detail, Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit – reinforcing the unique unexpectedly original conventional yet contemporary message. The Madison James dresses aren’t just about feeling good, the new collection allows brides to express themselves through their wedding dress.

Style: MJ813 – Larissa

Allure Bridals’ Madison James collection is focused on the use of romantic, fluid fabrics and delicate layered lace, embellished with intricate beading to add just the right amount of shimmer and sparkle. With their modern sultry silhouettes and plunging necklines you are sure to fall in love with this unique collection.

Madison James dresses are purposefully designed and constructed for a well-lived wedding to ultimately allow brides to be themselves and make their big day as unique as they are. To view the full collection and find yourself, visit:

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