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Introducing Ivory & Co’s Wild at Heart Collection

We’ve been in love with Ivory & Co’s beautiful collections for over three decades, and the latest offering from the brand is no exception.

The Wild at Heart collection comprises of a gorgeous range of silk bridal gowns with a contemporary twist for brides looking for relaxed, romantic design.  The campaign for the range was shot against the dramatic backdrop of the Nevada Desert, and the gowns more than hold their own in these beautiful surroundings.

If this is your first introduction to Ivory & Co, read on for everything there is to know about the brand who first stole our hearts over thirty years ago.

“Creating our collections is not a simple process,” says Sarah Bussey, creative director at Ivory & Co.

“So much expertise and hard work goes into every single one of our gowns. The designs are not part of a factory line mass production; each is couture made individually for each and every bride. Central to the quality of the gowns are the sumptuous fabrics that we source from around the world, working with mainly European mills to find the most luxurious silks and delicate laces.”

“We pride ourselves on the special touches which make our gowns stand out from the crowd,” adds Sarah.

“Bridal fashion has shifted recently with a massive emphasis on comfort and fresh styling. Some brides still look for timeless silhouettes whilst others search out relaxed design, but all now demand something special and extraordinary.”

“With this in mind I’ve worked to bring unique elements to each new design of this collection; modern twists to classic styles and thoroughly informal design with special elements to make them feel simply stunning.”

“All of our designs are hand crafted in beautiful silks and laces with thoughtful touches to set them apart from the crowd.  Many this season feature soft, deconstructed patterns for sheer comfort whilst others provide amazing support and corsetry for enhanced body shape and confidence.”

“Some designs are in striking fabrics while others feature the strong trend of see through illusion bodices with flesh toned tulle and bust cups with carefully placed lace appliques. Many have plunging backs and dramatic feature trains or soft, floaty silk skirts.”

Scroll down to see images of the beautiful Wild at Heart collection.

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