Justin Alexander Be You Campaign

See the New ‘Be You’ Campaign by Justin Alexander

You want to look and feel your best on your wedding day, and internationally-renowned bridal brand Justin Alexander wants to match you up with the dream wedding dress so you feel confident in yourself.

Justin Alexander Be You Campaign


Their partnership with British model, influencer and body-positivity champion Iskra Lawrence is all about feeling confident in your skin and confident your dream dress exists with Justin Alexander.

Iskra has starred in major retail campaigns for lingerie and swimwear amongst other things, on the condition her body is never retouched with Photoshop.

Iskra models Justin Alexander wedding dresses in a variety of silhouettes, including A-Line, fit-and-flare, illusion backs and more.

No matter what style of wedding dress you’re looking for – whether it’s plus size, decadently beaded, figure-hugging or sleek and simple – Justin Alexander has a wedding dress for every style, personality and body type.

Here are some of our favourite images from the Be You campaign – but head to Justin Alexander’s website to see even more.

Bride in lace top Justin Alexander wedding dress

Justin Alexander campaign image with dog

Bride in strapless Justin Alexander wedding dress

Bride in fit and flare justin Alexander wedding dress

Bride trying on full-skirted Justin Alexander dress

Bride with thigh-split wedding dress

Bride trying on Justin Alexander wedding dress

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