Winter Bridesmaid Dresses: The Most Popular Bridesmaid Dress Colour for Winter

Last year, millions of weddings were postponed thanks to COVID meaning many of us are attending more weddings than ever this winter season. Amidst the big wedding boom, you might have noticed certain colour trends for clothing, flowers and decorations – but which colours are the most popular for bridesmaids to wear this winter? 

Next looked into close to 100 different colours for bridesmaids dresses combining both Google search data and Instagram hashtag data to uncover the top trends of the winter wedding season. They then spoke to bridal expert Naomi Murphy for a prediction of the winter bridesmaid dress trends and the most popular bridesmaid dress colours for the winter season. Here’s what winter bridesmaid dresses will look like in 2021 and 2022…

 

The most popular colour schemes for winter bridesmaid dresses

Next looked into close to 100 different colours for bridesmaids dresses combining both Google search data and Instagram hashtag data to uncover the top trends of the winter wedding season. They then spoke to bridal expert Naomi Murphy for a prediction of the trends that we’re likely to see as we go into Autumn/winter and 2022.

ColourTotal number of hashtagsGlobal Annual SV
Purple303118000
Black56757600
Red201819200
White18178400
Blue12512000
Green3078400
Red68400
Pink217200
Blue1264200
Green74200

Making any plans over the past year was harder than ever and so organising a wedding was no exception. With travel restrictions and social distancing guidelines constantly changing, the 2019-20 wedding season was extra chaotic. For many, this meant either postponing their big day by a year or two or going ahead with a ceremony smaller than planned. 

Luckily, normality seems to have returned and more and more weddings have taken place this year. But, due to a backlog from the past few years, the wedding peak is expected to last a little longer than usual this year, hence more weddings are happening this winter. 

An important detail that no bride wants to slip, is ensuring that bridesmaids look and feel amazing in their dresses on the special day.

Next looked into the most common colours for bridesmaids dresses combining both Google search data and Instagram hashtag data. Next looked at close to 50 colour variations of winter colour palette on both Google and Instagram analysing the number of posts for each #colourbridesmaidsdresses and #colourbridesmaids on Instagram and the number of searches on Google. These were then combined to create an index that reveals the most common colours for the winter season. 

black-bridesmaid-dress-most-popular-bridesmaid-dress-winter

Top most popular winter bridesmaids dress colours

Purple is the most popular overall with 3,031 hashtags on Instagram and 18,000 annual Google searches. This cool colour is vastly popular for bridesmaids but as a colour group, no matter the type of shade; from pale colours like Lila or strong tones like violet this colour is on the top of the list.

Black takes second place overall in the ranking boasting 567 hashtags on Instagram and 57,600 annual Google searches. The neutral and feminine colour is both timeless and elegant and so it’s no wonder it tops the list as one of the most popular for this winter season. 

ColourTotal number of hashtagsGlobal Annual SV
Purple303118000
Black56757600
Red201819200
White18178400
Blue12512000
Green3078400
Red68400
Pink217200
Blue1264200
Green74200

With the Christmas season around the corner, it is not surprising that red takes the third spot with 18,000 annual searches between 2020-22 and 2,018 Instagram. This versatile colour provides a vibrant vibe to any wedding and bridal party.

White with 1,784 hashtags and 12,000 annual searches, and Emerald with 8,400 annual searches and 306 Instagram hashtags also made their way into the top five. Both colours are once again nice and festive for the season but still in keeping with a smart wedding vibe.

purple-bridesmaid-dress-most-popular-bridesmaid-dress-winter

Top most Instagrammed bridal colours for winter bridesmaid dresses

Whether you like it or not, Instagram has a big influence when it comes to inspiration for your big day.

Purple takes the top spot once again with a total of 3,031 hashtags, In the second spot is red with 2,018 hashtags.

ColourNumber of
Hashtags
Purple3,031
Red2,018
White1,817
Black567
Green Emerald307

More unique colours like the bright green emerald just made it into the top five most Instagrammed with just 306 hashtags. Bolder choices like white (1,7849 hashtags) also make it into the top 5 showing that brides are allowing their bridesmaids time to shine on their special day too.  Black bridesmaid dresses also made it in the top five with 567 hashtags.

Top 10 most searched for bridesmaid dress colours online 

When it comes to online searches, blue tones schemes are also quite popular with different shades of blue bridesmaids dresses, however, black bridesmaid dresses take the first position with 57,600 global searches over the last 12 months. Red colour dresses take the second spot with 19,600 global searches annually. 

Once again purple colour takes the podium- Purple bridesmaid dress had 18,000 global searches over the last 12 months. 

#ColourSearch termGlobal SV monthlyGlobal SV annually
1BlackBlack bridesmaid dress4,80057,600
2RedRed bridesmaid dress1,60019,200
3PurplePurple bridesmaid dress1,50018,000
4Light blueLight blue bridesmaid dress1,00012,000
5Dark redDark red bridesmaid dress7008,400
6WhiteWhite bridesmaid dress7008,400
7EmeraldEmerald bridesmaid dress7008,400
8FuchsiaFuchsia bridesmaid dress6007,200
9Royal blueRoyal blue bridesmaid dress3504,200
10SapphireSapphire bridesmaid dress3504,200
black-bridesmaid-dresses-most-popular-bridesmaid-dress-winter

Find Wedding Ideas, Inspiration, Venues and Services

SAVE 20% door prices ON ADULT TICKETS CODE: CONFETTI
BUY NOW
SAVE £10 ON 2 VIP TICKETS CODE: CONFETTIVIP
BUY NOW
GROUP TICKETS JUST £16.50
BUY NOW
mail icon

Subscribe to our Network

Stay connected with our network and get all the best Wedding Planning, Inspiration and Competitions directly into your inbox.