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About ROX

ROX is an award-winning British luxury jeweller producing some of the UK's most inspiring jewellery and retailing the world's finest luxury watches. Every diamond is handpicked by their expert diamond specialists for its superior cut, sparkle and beauty. Only a small proportion of the diamonds that they see, actually make it into their collections. All the jewellery is handcrafted by the finest craftsman to the highest quality standard. Their determined focus on quality sets them apart from the rest. Designed entirely in-house, ROX jewellery collections are unique and exclusive to ROX.

As diamond specialists, ROX take pride in how they source and care for their diamonds. They know what it takes to spot a beautiful diamond and each is handpicked for its superior cut, presence and beauty. They only ever select a small proportion of diamonds that reach their fanatical standards for beauty and brilliance. When it comes to diamonds, ROX believe in the 5C's: Cut, Colour, Clarity, Carat weight and Certification. The 5C's are a universal and effective communication tool used to judge the quality and value of all diamonds and they can help you discover why diamonds from ROX have superior beauty.

All ROX diamonds are guaranteed Conflict-free and are provided with written confirmation of this. ROX only trade with suppliers that comply with the Kimberley Process and System of Warranties. Each diamond supplied to ROX - whether certified or non-certified- must be provided with the written guarantee or they won't accept it. As winners of Independent Jeweller of the Year at the UK Jewellery Awards in 2011, 2012 and 2013, ROX take pride in the journey of every single jewellery line from concept, to design, creation and sale.


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