Are you ready to say ‘I do’? See if you are prepared for wedded bliss with ‘Tom‐I‐Gotcha’ the virtual husband!
To coincide with the retail video release of the hit romantic comedy Runaway Bride, starring Richard Gere and Julia Roberts, Buena Vista Home Entertainment has launched the ultimate test for all brides‐to‐be. Tom‐I‐Gotcha takes the concept of virtual pet craze, the ‘Tamagotchi’, and introduces the virtual groom. And who better to be the exclusive on‐line partner for the latest pre‐nuptial innovation than the UK’s top wedding website, confetti.co.uk?
The little gadget is attached to the wrist and, just like a real man, demands attention 24 hour a day ‐ he needs to go on dates, be sent gifts, given kisses, and receive phone calls and letters. Confetti has 5000 limited edition Tom‐I‐Gotcha games to give away, along with 50 Runaway Bride videos (R.R.P: £14.99), for the lucky free prize draw winners, open to those who register before 31 August. Tom‐I Gotcha is also available from the BVHE press office at email@example.com and to listeners of Heart FM this week.
Sure to become this summer’s ‘must‐have’ accessory, Tom‐I‐Gotcha requires users to input their name and date of birth, as well as that of their virtual man, and the game of love begins. Confetti are the experts on wedding planning, so if your Tom‐I‐Gotcha is a success and you decide to take the plunge with your real life Richard Gere, then you’re already logged on to the right place! On the other hand, you may turn out to be more like Julia Robert’s Runaway Bride character, Maggie Carpenter, and decide that wedded bliss is not for you just yet!
Rochelle Gosling, Head of Communications for Buena Vista Home Entertainment, said: "We are delighted with the impact Tom‐I Gotcha has had so far. The mechanic has driven real word of mouth and generated huge awareness amongst our target audience of women aged 18‐44. We have invested heavily in this title (which is also supported by print advertising and POS) and expect it to be a massive success."
Lisa Mitchell, head of marketing for confetti.co.uk, said, "As well as the serious side of wedding planning, confetti is all about having fun ‐ after all, your wedding day should be the happiest day of your life. The Tom‐I‐Gotcha is a quirky, fun innovation that fits in exactly with confetti’s brand credentials and we are sure that women will be lining up to find out if they are an archetypal Runaway Bride!"
For further information regarding Runaway Bride, Tom‐I Gotcha! or BVHE film releases, please contact Rochelle Gosling at BVHE on Tel: 020 8 222 1000
For further information please contact: Myroulla Kakoulli, confetti.co.uk Press Office, Tel: 020 7593 3130 Fax: 020 7593 3131 email:Myroulla@confetti.co.uk
Notes to Editors
Tom‐I Gotcha! is part of an integrated marketing and media campaign that, to date, has reached an audience of over 20 million. Confetti is the exclusive on‐line partner for Tom‐I Gotcha! promotional activity and Heart FM is the exclusive broadcast partner. The campaign was launched on 31 July to coincide with the retail launch of Runaway Bride on video.
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