The UK's wedding tie specialists. We offer perfectly coordinated accessories for men & boys in over 800 colours. Order your free swatches today.

Swagger & Swoon: The UK’s Wedding Colour Matching Experts (Est. 2002)

First of all, congratulations! If you’re reading this, you are likely deep in the planning process, juggling spreadsheets, and discovering that there are about fifty different shades of "Sage Green."

We know the struggle. You’ve found the perfect bridesmaid dresses, but now comes the tricky part: dressing the Groom and his groomsmen.

At Swagger & Swoon, we believe the boys deserve to look just as special as the rest of the wedding party. Whether you need a perfect colour match for a classic formal wedding, or a rustic textured tie for a barn venue, we are here to make the menswear the easiest tick on your to-do list.

Why Swagger & Swoon?
We aren’t just another online tie shop. We are a small, dedicated team of wedding specialists with over 20 years of experience. We don't just shift boxes; we are makers, designers, and obsession-level colour matchers.

Here is why thousands of couples choose us every year:

1. The "Perfect Match" Guarantee We stock over 800 colours of ties, pocket squares, and accessories. From "Burnt Orange" and "Dusky Pink" to "Moss Green" and "Champagne," if a bridesmaid dress exists in that colour, we probably have a tie to match it.

2. We Don’t Just Do Satin (The Texture Trend) While we love a classic satin tie, we know modern weddings are evolving. We specialize in Textured & Woven neckwear that looks incredible in photos (and avoids that dreaded flash glare!).

Woven Twills: For a sharp, tailored, architectural look.

Matte & Cotton Effects: Perfect for matching chiffon or crepe dresses without the shine.

Knits: The ultimate relaxed, boho accessory for cool grooms.

Tweeds & Wools: Ideal for rustic barn weddings and winter celebrations.

3. The "Mini-Me" Look (Page Boys Sorted!) One of our most popular questions is: "Do you have matching ties for my 3-year-old?" The answer is a huge YES. We offer colour-matched accessories for boys from toddlers to teenagers. Whether it’s an elasticated tie for a wriggly ring bearer or a slim tie for a teen, we ensure the little guys match the big guys perfectly.

4. Try Before You Buy (The Swatch Service) Never guess a colour off a screen! We offer a dedicated Swatch Service so you can see the fabric, feel the texture, and hold it up against your bridesmaid dresses in natural light before you commit to buying.

Our Story (Real People, Not Robots)
We technically began our journey back in 2002, originally trading as a tie warehouse before rebranding to become the wedding specialists we are today.

I’m Hannah, the owner. While I officially took the helm in 2024, I have been part of the fabric of this business since 2014. I’ve spent the last decade working in every corner of the company—from the swatch room to the packing bench—so I know exactly how important it is to get the details right.

I’m supported by a brilliant team, including George, our Operations Manager and resident "Colour Guru," and our wonderful workshop team who cut and sew many of our items (like our handmade satin sashes and pocket squares) right here in-house.

What Couples Say
We are proud to have won four Customer Service Awards and have been featured in publications like Cosmo Bride, You & Your Wedding, and Hello!. But our favourite reviews come from our couples who tell us that opening their Swagger & Swoon parcel was one of the most exciting parts of their planning.

Ready to Find Your Colour?
Don't stress about the shades. Let us handle the details so you can focus on the big picture.

Our Top Tip: Start by ordering swatches. It’s the best way to ensure everyone matches perfectly on the big day!

We can't wait to be a small part of your story.

The Swagger & Swoon Team x